VELVET MACHINEBook a teardown

Beautiful brands · Relentless machines

Beautiful outside.
Relentless inside.

Velvet Machine builds brands and websites people remember, then wires them to automations and AI agents that grind through the busywork behind your business.

Book a teardownSee the work

What we do

The polish of a big brand. None of the busywork.

Three things, built to work together. Take one, or let us run the whole machine.

Brand & Web

— the velvet

Identity and websites people remember. Built to book, sell and take orders, and simple enough that you can change them yourself.

  • Logo, identity and voice
  • Websites and online booking
  • Menus, shops and ordering
  • Edit your site by just asking

Process Automation

— the machine

The schedules, follow-ups and spreadsheets nobody wants to own, wired together so they run without you babysitting them.

  • Staff scheduling and rosters
  • Invoices, reminders and follow-ups
  • Inventory and order tracking
  • Connected to the tools you already use

AI Agents

— the night crew

Agents that answer calls, email and chat, hold dates and chase replies, then tap you on the shoulder only when it actually needs you.

  • Phone, chat and email agents
  • Booking and scheduling agents
  • Inbox triage and replies
  • You approve, they execute

Featured work

Salty Rhino Pub

A neighborhood pub in West Linn, Oregon, with live music, 16 taps and a lot of moving parts. We rebuilt the website and the back office behind it.

Case study · 2026

Salty
Rhino

TypePub & venue
WhereWest Linn, OR
StatusIn production

A pub that books its own bands.

Booking live music used to mean a phone full of threads and a calendar in someone’s head. Now it runs through one admin, with an agent on the night shift.

  • The siteA new website for a live-music pub with a lot going on, in a look the owner chose from seven designs.
  • Booking hubPropose dates to artists, they confirm, the show lands on the calendar. Roster, message templates, email and text, one inbox.
  • AI booking agentAnswers artists, holds dates and drafts replies. The owner confirms; the agent does the rest.
  • Staff schedulingShifts tied to the show calendar, managed from the same admin.
  • Tap listAll 16 taps, with brewery logos and labels, updated in seconds.
  • Ask to editThe owner messages an AI from the admin to change the site. No developer on call.

Kit · ready to fit

The Pub & Venue Kit

The Salty Rhino build, re-skinned for your room: website, artist booking, staff scheduling, tap list and the booking agent. Your logo, your look, your bands.

Ask about the kit

How it works

Start with a teardown.

Before we build anything, we take your week apart and find the hours worth getting back.

  1. 01

    Teardown

    An hour with you, walking through the business and where the week actually goes.

  2. 02

    Blueprint

    A fixed-scope plan: what we build, what it replaces, what it costs.

  3. 03

    Build

    Brand, site, automations and agents, shipped in stages so you see progress early.

  4. 04

    Run

    We host it, maintain it and keep tuning the agents as the business changes.

Small businesses deserve the polish of big ones, and a machine to carry the weight.

Book a teardown

Tell us what’s eating your week.

One hour, no pitch deck. We’ll walk through how the business runs and show you what we’d hand to the machine.

Call or text Zak, or email us a line or two about your business:

  • What you run, and where
  • The task you’d most like to never do again
  • What you use today (Square, Homebase, spreadsheets, sticky notes)
Book a teardownCall Zak